Doozer vs Doozer+ (the two-tier model)

decisions/two-tier-model.md · Decision · direction, strategy, doozer-plus, tiers, product

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The product direction splitting a free templated info page from a paid bespoke full site, and why the split exists.

Doozer vs Doozer+

Decided July 2026. Doozer splits into two tiers that share the same engine and data spine but differ in ambition and price.

Free — Doozer

A templated info page the business owns: generated from Places data + reviews + enrichment, styled by a Muse drawn from the shared family library, assembled from the standard section framework. The free tier's job is to be trusted, working, accurate, tasteful, useful, and good out of the box, at fleet scale, for zero cost to the business. This is what 2,400+ live sites run today. The free-tier rebuild (families/archetypes/structure hardening) is ongoing.

Paid — Doozer+

A bespoke full site: a richer render layer ("Muse+") on the same spine, for businesses that upgrade via Stripe billing. Doozer+ is the "WordPress-killer" ambition: multi-section, distinctive, effectively hand-quality, without a human building it. It is a separate render layer, not a reskin of the free page, so the free tier can stay lean while Doozer+ goes deep.

Why split

• Different jobs. The free page must be reliable and uniform-good across the

whole fleet; the paid site must be singular and impressive. Optimizing one layer for both compromised both.

• Honest upgrade path. The free site is genuinely useful, so the upgrade is a

real step up, not a crippled-teaser-to-usable jump. No dark patterns.

• Value capture follows value. Free creates presence + leads;

Doozer+ captures the businesses that want more. See the value model.

Shared spine, two render layers. A business is never rebuilt from scratch to move between tiers: same inputs, richer output.