The Value Model (how Doozer creates and captures value)

decisions/the-value-model.md · Decision · value, monetization, economics, strategy, why

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Where Doozer's value comes from and how it is captured, so an AI understands the economic engine, not just the software.

The Value Model

Doozer's premise: most small businesses have no good web presence, and the market has failed to give them one cheaply, quickly, and tastefully. Doozer generates one automatically from data the business already generates (Google Places, reviews, photos, its own activity). The value is created before anyone pays, and captured along several honest paths, never with dark patterns.

Value created (before any charge)

• A real, useful, accurate single-page site exists at a memorable domain, often

better than the business's outdated official site or its absence.

• The business becomes discoverable across the network:

NearByMeNow, Clouds, vertical directories, search.

• Visitors get a fast, trustworthy answer to "is this place open / good / near me,"

which is the whole ethos.

Value captured (how money is made)

1. Lead generation — the primary engine. Every call, message, and intent

signal is captured and routed to the business through LeadBuilder. Qualified leads are the product a business will pay for because they map directly to revenue.

2. Ownership / Doozer+ — a business claims its site

for free and can upgrade to the paid Doozer+ tier: a bespoke full site, priced via Stripe billing.

3. Premium features — analytics, custom branding, agency multi-site

management, higher new-site caps.

4. Sponsorship / advertising — tasteful, network-level placements

(renderDoozerSponsorBar()), never spammy.

5. Affiliate / referral — booking, ticketing, and commerce CTAs where they

genuinely help the visitor (e.g. tickets on live music, vetted "Shop Now" links).

Why this compounds

Each captured signal makes the next site cheaper to justify and better targeted (via Prospector and enrichment). Value capture funds value creation, which produces more signal. That is the flywheel; this node is its economics. The north star is never extraction: a site must be trusted, working, accurate, tasteful, useful, and good, with no dead ends and no slop, or it is not shipped.