The Network (the whole Doozer ecosystem)

systems/the-network.md · System · ecosystem, network, products, referral-loop, breadth

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A map of every product in the Doozer world and how they interconnect into one referral loop, so an AI can see the breadth of the platform at a glance.

The Network

Doozer is not one website. It is a network of surfaces that share one engine, one data spine, and one referral loop. renderNetworkSitesBar() (includes/network-footer.php) is the single source of ecosystem naming/order; a soon flag flips a product live. Everything below is built by BerrySmart (Jon Berry, solo founder) on the same architecture.

The surfaces

• Doozer (doozer.work) — the platform: landing page + admin console + the

engine that generates every business site. Free tier = a templated info page the business owns; paid Doozer+ = a bespoke full site. See the two-tier model.

• Business sites — the leaves. One generated single-page site per business,

served on a root subdomain (e.g. .elks.club, .westmilford.biz, *.vsso.net).

• Roots — a wildcard domain whose apex is a directory of its member businesses,

optionally with a bespoke identity layer (see the Elks root theme).

• NearByMeNow (nearbymenow.com) — the directory/traffic layer:

a public "what's near me" surface that indexes the whole fleet and feeds visitors back to business sites. The active side of the referral loop.

• Clouds (doozer.cloud, my.doozer.cloud) — curated directories

by niche/region/criteria, plus each user's personal cloud.

• Vertical Directories — niche directories built on shared data, e.g.

livemusictonight.com.

• LeadBuilder — the lead-intelligence destination; every

captured lead and intent signal flows here to become revenue.

• GoHe.re (gatherings/events), AwesomeAddresses (homes), wuz.ai

(check-ins) — roadmap surfaces on the same spine.

The loop (why it compounds)

Business sites are found via search + NBMN + Clouds → visitors act (call, message, visit) → those actions become leads and signals → signals drive Prospector discovery and Marketing → more sites → more directory depth → more traffic. Cross-surface identity is always by ID via Magellan, never by name-guessing. The economics of this loop are the value model; the mechanics are the flywheel.