The canonical WHO/WHAT/WHEN/WHERE/WHY/HOW of Doozer, distilled. The single source the Postcards, landing copy, and press materials draw from.
The distilled canon, written from June 2026. The expressive, evolving form is Postcards; this is the spine they hang on.
WHO. Doozer is a BerrySmart product, built by one person: Jon Berry, solo founder and operator, hands-on and technical. Named after the tireless little builders from Fraggle Rock. Each Cloud has a Keeper; NearByMeNow carries the traffic; the Muse gives each site its voice.
WHAT. A domain-driven platform that turns unused or forwarded domains into useful, findable single-page websites for real local businesses. One codebase, 2,400+ live sites, every one different. Around it: NearByMeNow (directory), Doozer.Cloud (curated Clouds), my.doozer.cloud (a person's saved places), and the coming GoHe.re (gatherings) and wuz.ai (memory) layers. LeadBuilder is a sibling. Atlas makes it all legible to machines.
WHEN. Built around turning fifty, as a swan-song legacy project, in the margins of a full life: early mornings and late nights, between full-time work and raising a family. And built for a specific moment in history: when AI answer engines replaced the page of blue links and the question changed from "what ranks" to "what gets cited."
WHERE. Bootstrapped, no outside funding, answerable only to its users and its standards. Deployed by hand from a laptop. No office, no team. The whole company fits in a backpack.
WHY. Local businesses should not lose to AI; they should be found by it. The bakery, the welder, the tailor, the lodge hold neighborhoods together and are exactly the ones least likely to have a current site, which now means least likely to be found. Doozer points the same AI the other way. The bar is taste: useful, accurate, tasteful, no dead ends, no AI-slop, no dark patterns. "We Build Because."
HOW. One codebase; the site is built on the fly from the domain used to reach it. Six steps, most under a minute: point, find (Google Places), enrich, match (a Muse from a library of 100), compose (AI prose plus a guarded layout pipeline), improve (every signal feeds back). Written to self-heal, because usually no one is watching.
VISION. Seven surfaces, one universe, a flywheel where each layer makes the next more valuable. The real, local, physical world deserves a web that is on its side. Built one careful piece at a time.