How do you explain "this is your listing, and here's how to manage it" to the one owner who needs it, without cluttering the page for the thousand visitors who don't? Tier the education by how much the reader has signaled they care.
Doozer's implicit verification model needs a business owner to understand it: there is no claim button, ownership is just an email match, and that is genuinely unusual, so it needs explaining. But the person who needs that explanation is a tiny fraction of who sees the page. Almost everyone visiting a business site is a customer looking for a phone number, not the owner looking to manage a listing. Explain it loudly and you have cluttered a thousand pages to reach one person. Explain it nowhere and the one owner is lost. That tension is the distraction problem.
Meet the reader at the level of curiosity they have actually shown, and no higher:
listing." No banner, no modal, no interruption. It sits there for the one person who goes looking.
(includes/about-listings.php) explains the whole implicit-verification model in plain language, including the agencies@doozer.work hook for someone managing many businesses. You only see it if you chose to open it.
self-healing backfill heuristic — the same fingerprint hitting a business's own page five-plus times in two weeks — earns a single soft toast, fired once. That repeat-visit pattern is the closest thing to the owner raising a hand, so that is the only case that gets an active nudge.
The insight is treating "how much to explain" as a function of how much interest the reader has demonstrated, rather than a single global volume knob set to loud or off. Most products pick one: a persistent banner that annoys everyone, or nothing at all. Tiering it means the customer is never taxed for the owner's need, and the owner is still found. It is the same restraint the whole product runs on (no dark patterns): earn attention, do not grab it.