Who deserves a paid claim postcard — exclude committee-orgs and franchises, rank owner-operated marketing-spenders.
Postcards cost money, so we spend them on owner-operated businesses that invest in their presence (advertising / marketing / a website) and will act on a card by claiming. includes/postcard-targeting.php; tool dz pcqueue state= city= limit= site=.
Data (2026-07): of ~2,657 live businesses, ~86% have a website, but ~65% are committee-led orgs (association_or_organization = 1,343, plus lodge/VFW/church/Rotary/township name patterns). A blind run would mostly hit Elks lodges. postcardCandidates() excludes:
postcardExcludedNiches) —associations, nonprofits, churches, government, schools, plus corporate venues (arenas, theaters, bowling, malls) that came in via the Live-Music/Marquee side.
postcardExcludeNameRegex) — Lodge / VFW / Legion / Elks / Church /Association / Township / "Post 123" …
postcardFranchiseRegex) — corporate owns the web, they won't claim.admin_email set).Excluded orgs stay fully claimable (on-site nudge + email); they just don't burn a postcard.
postcardNicheScore weights marketing-spend propensity: high (3) = home services / food / personal care / dental-medical / auto / legal-financial / fitness; mid (2) = general retail / services / lodging; else 1. Score = niche×10 + has-website. Filter by geography (state, cities[]).
First ~100 postcards → owner-operated businesses in the West Milford / North-NJ home corridor (verifiable in person, local word-of-mouth, highest conversion). NOT a single-niche run (per-niche pool too thin). Arizona strip complexes = batch 2 (cold market + strip density; needs a Prospector discovery sweep). Archetype = Powell Flooring. See docs/GOING_FORWARD.md §1 for the exact dz pcqueue command.
Before mailing: enrich each target site from its real website via the source-of-truth cache so a scanned card lands on an accurate, better page.
See also: Hot-Leads CRM (doozer-prospects), claim codes, postcards, the flywheel.