No Dark Patterns (the Doozer ethos)

decisions/no-dark-patterns-ethos.md · Decision · ethos, principles, decision

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Pure intent, organic, intelligence-driven. The lens for every product and ranking decision.

No Dark Patterns

The guiding ethos. Doozer is built with pure intent: no popups, no deceptive ads or techniques, no malware, no junk. "Like shopping in the organic aisle." Intelligence is used to find the diamonds in the rough and the needles in the haystack, and to serve the two parties that matter: the customers and the businesses.

This is the lens for product AND ranking decisions, not a single feature. It connects to:

• Implicit verification — no account walls, no claim

upsell; we recognize owners and help them.

• Design Standards — tasteful, readable, never

AI-slop; fix root causes, not bandaids.

• The mission: a new web in the GeoCities spirit, safe and useful, every site its own.

Sibling rules with the same spirit: the icon taste rule, and "no em dashes in user-visible copy" (so it does not read as machine-written).