NearByMeNow (the traffic + directory layer)

systems/nearbymenow.md · System · nbmn, directory, traffic, discovery, referral-loop

unverified: no trust signals recorded yet

The public "what's near me" surface that indexes the whole fleet, drives visitors back to business sites, and captures demand as leads.

NearByMeNow

nearbymenow.com (NBMN) is the active side of the referral loop in the network: a public directory that answers "what's near me, open now, and good," indexes every business in the fleet, and sends visitors to each business's own generated site.

What it does

• Spatial discovery — nbmnFetchNearbyListings() (includes/nearbymenow-data.php)

runs a Haversine + bounding-box query over businesses.lat/lng (backfilled by includes/geocode-backfill.php) with niche/category filters. Cold-start city searches use the cities centroid table.

• Visitor location — ?e=geo resolves location (browser → Cloudflare IP-geo

headers → none); ?e=businesses_near serves geo-sorted JSON.

• Directory surfaces — niche/category/city pages rendered through the shared

multi-view framework (Grid/List/Map/Events) using the one business card.

• Demand capture — every niche directory page carries a lead CTA that feeds the

shared lead pipeline; call intent is logged per category.

Phase 2/3 features (shipped)

• Report-an-Issue on every business site footer + a public

?page=about-listings explainer of the implicit-verification model (the "no account" ownership ethos, with the agencies@doozer.work hook).

• Lead-request capture (nbmn_lead_requests) with allowlisted fields, phone

digit validation, and per-IP-hash rate limiting.

• Self-healing email backfill — domain_visit_fingerprints counts repeat

visits; a fingerprint seen enough times enqueues a harder email-discovery scrape, so an owner who "tried last week and it didn't work" finds it works today.

Why it matters

NBMN is what makes the fleet more than a pile of pages: it turns 2,400+ isolated sites into a searchable neighborhood, drives cross-site traffic (now via direct neighborhood links, no two-click detour), and converts browsing into leads. It is the traffic engine of the flywheel.