The roadmap surfaces that add real-time human signal — events/gatherings (GoHe.re), check-ins (wuz.ai), and how they enrich every business site.
The strongest content lever for a business site is not better prose — it is real human signal: what is happening there, who was there, what they thought. This is the enrichment direction made social, and mostly roadmap (some live).
marquee_events (Ticketmaster via marquee-engine.php) powers vertical directories like Live Music Tonight and the Events view in the directory framework. An lmt_interest demand graph records view / interested / ticket-click signals, feeding an admin "Live Music Demand" build loop: real demand decides which venue sites to build next.
The events/gatherings root. The Events Waterfall strategy builds backwards: ticketed events → venue sites → calendars → Global Gatherings. "Instant Gatherings" and "Wuz-for-One" let anyone create a gathering for any place + time. This is the surface where user-supplied events, comments, and photos flow into the true voice of each location.
Check-in / "Wuz" toolbar signals who is where, now. user_hotspots (user hotspots) already derive a coarse home centroid for signed-in users to enable proximity features.
Per the GIGO principle, a site sounds like itself only when fed real signal. Events, check-ins, and gathering photos/comments are that signal, and crucially they feed every surface on the shared data spine — the business site, the Clouds, the vertical directories, and the Atlas emission. One person RSVPing to a show enriches the venue's site, its directory listing, and what AIs know about it. That is the flywheel reaching into the physical world.