The tap-to-call chips are tailored to why you'd actually call THIS kind of business — reserve a table at a restaurant, get a quote from a plumber, check if the car is ready at a shop.
When a visitor taps Call on a Doozer site, most sites would just dial the number. That is a wasted moment. The reason a person calls a business is specific to what the business is, and that reason is a lead signal worth capturing without adding a single step of friction.
So the call action opens a tiny set of intent chips — and the chips are different for every kind of business, because the reasons to call are different:
Nobody has to think about which chip fits; the right three are already there. The visitor taps the one that matches their head, then the call connects. We learn why they called before they say a word.
It is the pattern we want more of: a chrome primitive (a small, shared piece of interface) that is aware of the thing it is attached to. The same tap, on two different businesses, produces two different, perfectly-fitted experiences, and each tap is a typed lead signal. It costs the visitor nothing and it makes the site feel like it understands the business. That is the whole Doozer thesis in one control.
includes/call-intent-categories.php has two layers. callIntentChipsForNiche() checks for an override keyed to the specific niche (pizza, roofers, coffee shops have their own hand-tuned chips). If there is no niche override, it falls back to callIntentChipsForCategory() for the broad category (food, services, health, beauty, automotive, and so on), and finally to a sane general set. So a niche can be as special as it deserves to be, and everything still has a good default. This is the same category-then-niche cascade the Niche Color System uses for color.
Taps are lead intent. They feed lead_intents and bridge into LeadBuilder, and the same chip vocabulary powers the business-site "Call Now" and the shared business card Call popup, so the experience is identical everywhere the business appears. See Lead Capture. Related craft: fix the source, not the symptom (these chips are authored data, not a scraped guess).